BRIGHT IDEAS
Join us on the journey to shine brighter.
The Power of Storytelling in Modern Marketing
In an age of constant content consumption, brands are vying for attention in crowded digital spaces. What sets a memorable brand apart from the noise? Storytelling. It’s not just an art form; it’s a science-backed strategy that resonates deeply with audiences, driving...
Why Strategic Branding is the Key to Non-Profit Success in 2025
In an increasingly competitive digital landscape, non-profits are under pressure to capture attention, drive donations, and engage volunteers like never before. As we move into 2025, strategic branding has evolved into a vital tool for non-profits aiming to build...
Branding and Marketing Trends to Watch in 2025
The world of branding and marketing is ever-evolving, shaped by advancements in technology, shifts in consumer behavior, and an increasingly globalized marketplace. As we approach 2025, organizations need to stay ahead of these trends to remain competitive and...
The Power of Strategic Branding: Why It’s Essential for Non-Profits and Municipal Organizations
In today’s fast-paced digital world, branding isn’t just for corporations. Non-profits and municipal organizations need strong, strategic branding to stand out, connect with their communities, and make a lasting impact. Whether it’s through a compelling logo, a...
A Women’s History Month Conversation with Aerica Shimizu Banks
In honor of Women’s History Month, DAWN had a Q&A with Aerica Shimizu Banks, inclusion innovator and women’s entrepreneurship advocate. We talk about how she help founded the DC women’s entrepreneurship initiative BEACON, how we can better support women overall,...
Celebrating the Lunar New Year with Chef Chu’s and Crazy Rich Asians
As an Asian American-owned firm, DAWN is especially excited to celebrate Lunar New Year. This Year of the Pig could mean that wealth and good fortune are on the way. Lunar New Year is a time for family and friends, celebration, red pocket money, and most importantly,...